The Art Of Corporate Gift-Giving, Edible Blooms Can Help
Author: Cathy Date Posted:14 December 2018
After 14 years of Edible Blooms, I know that it’s possible to make your key team members, suppliers and stakeholders feel great AND boost your brand at the same time. If you’ve got a great team and loyal clients, it’s only right that you say Thank You with Corporate Gifts carefully chosen to reflect your brand at Christmas.
Here are my top 5 tips on how to get a real return on investment while spreading the joy with your Corporate Gifts (and if you’re reading this far, please accept a few strategically placed ideas from our range for some timely Corporate Gift inspiration!)...
- Personalise it
Keep your brand front and centre by reflecting it in the design and create a sense of ‘wow’ for your Corporate gifts. This can be as simple as using your logo or business name on the gift itself or with an embellishment such as a branded ribbon and gift card. In the case of Edible Blooms, it can also include creating a Christmas tree out of chocolates in your brand colours as a popular corporate gift choice. Show that the recipient is highly valued by your business with a personal touch. Making Corporate gifts special this year (while also making it crystal clear who spent the $$ to make them feel special).
Don’t forget to ensure the gift message is personally addressed and signed off with your name and business name. I still find it astounding how much money companies can spend without forgetting this important personalised touch to their Corporate Gifts at Christmas. Our team can help you with this and our website features a clever tool to give you ideas of what you can write in your gift card for any occasion, including Corporate Gifts.
- Make a statement
Imagine your hard working and incredible team all sharing Christmas Day with their family and friends. Main course is over and out comes your beautiful Corporate Gifts you bought them to say “Thanks for helping us to Kick Ass in 2018, from everyone at Wow Consulting”.
There is nothing more powerful for your business brand and team loyalty than a clear message that shouts: My workplace thinks the world of me - and they are an amazing company! Your team are your most powerful advocates so make sure you leverage this with your corporate gifts.
It’s also an important fact to share that 10% of all New Years’ resolutions involve finding a new job. Ouch! Showing a little appreciation at Christmas with Corporate Gifts is not only a lovely thing to do; it’s also an insurance policy for retaining your key team members!
- Invest in quality
Quality Corporate Gifts endure – and provide a lasting legacy for your investment. Always select Corporate gifts with a keepsake element: perhaps a cute little container that doubles as a pen holder; or even a living plant that provides joy (and joyful thoughts of your business) for years to come.
- The earlier = the greatest impact
With more than 14 years under our belt, we know that the “silly season” gets seriously silly in the last few days before the 25th December. For maximum impact, not to mention ensuring that you don’t run out of time and potentially waste the investment, book your Corporate Gifts in ASAP.
- Shared gifts are the best way to thank a team
For large teams of clients and staff, try sending one large corporate gift that can be easily (and equitably) shared in the office. Gourmet hampers are gorgeous but they’re tough to share. (You can just see it - Jane takes home the expensive bottle of booze while poor Tom scores the jar of fig jam☹ - Corporate Gifts can be a tad unfair.)
On of our best selling Corporate gifts at Edible Blooms is a chocolate Christmas tree. It’s perfect for large groups, is ideal for sharing and comes in a range of sizes. Best of all, it screams WOW and is perfect to personalise. Sharable Corporate Gifts, everyone’s a winner.
For our full range of Corporate Gifts, you can visit our dedicated information online or call one of our corporate gift experts in our Gift Concierge team on 1300 768 996.