Edible Blooms Story

From a wild idea in 2005 to a National business today, Edible Blooms is a 100% Australian business, owned by sisters Kelly Jamieson and Abbey Baker.

Gifting. For many it’s a chore but for us it’s been at the core of what defines us since day one. Growing up, we lived for celebrations – birthdays; both ours and friends, our parents anniversary, Christmas and special occasions. It wasn’t about receiving a gift, it was so much more.

It was about that element of surprise when the gift was opened. It was that excitement, those butterflies in the tummy, weak at the knees, jumping up and down feeling. That entire emotional connection to that simple moment in time.

As time went on, gifting became so much more then just an emotion that we felt, we wanted to share the magic with others.

This dream quickly turned into reality when we opened our doors to Edible Blooms in 2005 and Gift Rebellion in 2017. Two very different brands that share a single purpose – inspiring people to gift differently.

Today, we’re proudly sending moments of wow all over the world. Gifts that say ‘I get you’ and ‘I appreciate you’. The kind of gifts that give you a warm fuzzy feeling as you nailed the perfect way to express how you feel.

We invite you to join our movement and say no to boring old socks, unwanted gifts and unfulfilled promises.

Do it differently by delivering smiles in a box and celebrating moments in time. Expect the unexpected and say yes to delivering gifts with difference. You won’t look back – we promise.

Kelly and Abbey x

A little more about what makes our team tick:

We love to create. We wake up in the middle of the night with new ideas for innovative gifts that will help you to send a message that is special and memorable. If you are the kind of person that puts extra care and thought into delighting your family, friends and colleagues then we are just right for you.

How do we do it?

It all starts with our amazing team. Our company values are to be Fun, Fresh & Authentic. This translate into our workplaces with a company verse that goes:

Our daily purpose is to change the way that people send gifts.

It's the thing that gets us jumping out of bed each day. Every gift that we create by hand is designed to wow and to be memorable.

What makes us unique?

100% Australian family owned business.

Since opening our colourful doors in 2005, our national company owned store network make every item you see here online. Our team is award winning and focused on quality and consistency. What you see online is hand made locally and exactly what will be delivered for you.

We are fresh. We are fast.

With a large footprint in every major capital city of Australia, we can be anywhere you can't be. Fast. Our gifts are made fresh daily and we guarantee the quality of our service and products.

Personalise your gift delivery in 3 easy steps:

1. Select your gift design

2. Write your FREE gift card message

3. Personalise your gift with a custom message on the ribbon, add extra chocolates, wine, or plush soft toys.

We are passionate about our community

From bike rides for the Cancer Council to a microfinance project in West Timor through Opportunity International, we love to extend the love beyond the doors of Edible Blooms.

In addition to major projects, we enjoy supporting lots of local community organisations. Click here to see a big list that we have supported to date.

Thank you for visiting us here at Edible Blooms today. We hope you will be part of our growing story and we welcome your feedback anytime at fresh@edibleblooms.com.au or call us on 1300 768 996.

Best wishes,

Kelly and Abbey