Two women standing in front of a colorful abstract wall art.

about us

Our Story

At Edible Blooms, we’re here to make the world a more joyful and connected place – and we’ve been
busy doing that ever since we launched in 2005. 

DELIVERING MEMORIES SINCE 2005

Gifts for people who are busy AND thoughtful.

We started Edible Blooms in 2005 because we believe being busy is no excuse for being thoughtless. And gifts should never be boring.

A note from Kelly and Abbey...

We grew up on a farm in South Australia where the clock didn't matter - you stopped when the job was done. Our first business was baking Melting Moments for the local bakery, with Mum deducting the ingredient costs. We learned early that good things take work, and that people remember who showed up.

That's why Edible Blooms exists. Life gets full. Birthdays sneak up. Someone you love lands in hospital on a Tuesday. We make it easy to show up anyway - with something they'll actually remember.

Twenty-one years on, we still taste-test every new idea, still read your messages, and still believe there is a solution for everything. If something isn't right, tell us. We'll fix it.

Kelly & Abbey, Co-Founders

Why Edible Blooms?

Flowers fade. This won't. Chocolate bouquets and edible gifts - pollen free, so no sneezes.

Made in Australia. Handcrafted by our team and supported by local producers.

Same-day delivery. Order by 3pm for same-day metro delivery.

Hospital delivery specialists. Gifts that are welcome on the ward when flowers aren't.

21 years of trust. Telstra Business Woman of the Year, Ernst & Young Winning Women, and Canstar's #1 online gift delivery.

Part of the Edible Blooms & Co family

Edible Blooms is the original brand in our family, alongside Dessert Boxes, Gift Basket, Hampers and Lollies & Crunch - delivering across Australia and New Zealand.

CTA: Find a gift they'll remember → Shop chocolate bouquets, gourmet gift hampers, our popular dessert gift boxes, and same day delivery. 

Edible Blooms In The Community

About Us

As sisters growing up in rural Australia, we value community above all. Over the last 21 years we have cycled to raise funds for Cancer Research with our team, walked Coastrek for Beyond Blue, donated to Food Bank, created a bespoke pink range for the Jane McGrath Foundation and supported the Royal Flying Doctor Service as a major donor for their annual ball for the last eight consecutive years.  This work is incredibly rewarding for our team and we get great satisfaction from participating together. 

Support Local

What's even more rewarding is supporting local Australian  producers and taking their beautiful products to our national customer base.

From the Small Town Soap Company on South Australia's Eyre Peninsula to coffee from Margaret River in the West and almonds that are grown and roasted by the Trajanovski Family in McLaren Vale, our range is as delicious as it is locally sourced and proudly Australian Made.  Our reach is extensive and our customers love the ability to interact with these great producers when selecting the perfect gift. 

Environment

We're a bunch of environmental enthusiasts here at Edible Blooms!  Our team has been focussed on what we can do collectively for our planet so that as a company we can have the lowest possible impact on the environment when creating the perfect gift. 

No matter the progress, there is always even more work ahead of us to continue to make a difference. We welcome hearing from you if you have ideas for us, we promise we'll listen because that's part of our DNA here at Edible Blooms to make sure we continually improve. Discover more about our Sustainability journey.

Edible Blooms

Award Recognition

In 2022 Edible Blooms was awarded Canstar's prized 'Online Gift Delivery Company' of the Year award.  Voted by the people of Australia this is recognition our team are incredibly humbled by. 

From winning our first company award, Telstra Small Business of the Year for Australia back in 2009, we have had a long history of industry awards.  Founded by females, Kelly Jamieson is a winner of the Telstra Business Woman of the Year Awards and also an inductee into the Ernst & Young Winning Women program.  

Delivering smiles to our Happy Customers!
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